We’ve done a lot of great activations with Converse in the FADER Fort at SXSW, (Here’s a link to one of the best from year’s past), but this year may take the cake. Converse’s newly released Made By You campaign has become one of their most popular, so we had a studio built to photograph people’s Chucks and create their own ad based off of the campaign posters. There’s some die hard Converse fans out there and everyone’s kicks got the royal treatment. For those who made it back to the VIP lounge, we had a video booth based off Andy Warhol’s screen tests of the 60’s. The video clips capture the shoes, the attitude and the face behind them.
