The Grammy Awards are a big night in LA and the afterparties are legendary. It only seemed appropriate to have the Array setup to capture everyone looking their best. We teamed up with Warner Music for an afterparty activation that even music elites could get down with.
For the Fifty Shades Darker viewing party in New York City, we had an Array Booth set up just off the red carpet. With a rose wall, an animated rose overlay and plenty of roses to go around, this one was sensual. Oh yeah, there was also a shirtless model. The ladies were lining up!
StudioBooth and Mirrorball Agency teamed up in New Orleans for TD Bank and a strongman competition that transported guests to a 1940's carnival. We had actors on hand, props and a vintage treatment that made for one heck of a circus!
The Super Bowl is one of the biggest events of the year so we went BIG with the StudioBooth Array Infinite. Mercedes-Benz and WheelsUp threw a tailgate party and the centerpiece was our custom-built 20 camera array that captured guests with a limited edition (only 50 made!) Mercedes-AMG GT C.
StudioBooth Array made a massive takeover of Times Square for a weekend with Tropicana! We set up our Green Screen Array giving guests a chance to stand out big-time. The 3d Gifs were live streamed to multiple Times Square billboards, bringing Array to the masses. Talk about amplification!
Dos XX threw the ultimate tailgate party at the College Football National Championship game in Tampa. Our friends at Mirrorball Agency transformed an entire lot into an impressive outpost, equipped with a helicopter, dune buggy and hot air balloon. We came in with the StudioBooth Array to capture fans as they pre-gamed all weekend long!
To celebrate the launch of the Disney Collection at BabyGap, we had the GIF Booth on both coasts giving youngsters a chance to take the stage and show us their moves. Seeing that we were in LA and Miami, there was obviously no shortage of talent. Perhaps one of these kiddos could be the new face of BabyGap?!
We popped a few bottles of bubbly early this year while celebrating in Miami with Perrier-Jouet. The pre-New Years party rounded out an exciting year for StudioBooth during which we launched the new StudioBooth Array and have continued to creative customizable photo activations that give brands a fun way to connect with their clients. For Perrier-Jouet we kept it real with the GIF Booth and plenty of champagne to go around!