AT&T wanted to create an interactive experience for Lady Gaga fans at the year’s hottest Super Bowl Event. We worked with our agency partner to build two different photo and video activations. The first was a 10-Camera Array that let fans pose with a giant Lady Gaga “Paw” in an duo-tone lit and mist filled scene. The second was an interactive AR wall that turned fans in to Lady Gaga’s “Little Monsters” and recorded a sharable video of the experience.