NFL PROBOWL & DRAFT
NFL ProBowl & Draft 2019
The BRIEF
The NFL was looking for a creative new way to engage fans at the 2019 ProBowl & Draft Events and seamlessly integrate the experience into the NFL Fan App.
The SOLVE
We worked with the NFL to create a StudioBooth Revolution Activation that let guests #BringItAll with their own unique touchdown dances captured in stunning 360 degree video. We also integrated our sharing app with their RFID system so all guests had to do was scan their QR code to automatically upload their video into their NFL Fan App. Guests were wowed by the experience and the incredible video output. Needless to say, social sharing was a must and the hashtag garnered 500K+ impressions.
