Brief

Spotify pulled out all the stops for its ultimate company picnic, transforming Pier 79 on the Hudson River into a private music festival for over 1,200 New York-based employees. With carnival rides, endless food and drink, and live performances by Ashanti and Kaytranada, the only thing missing was unforgettable, music-themed content experiences.

Solve

We delivered two standout video activations that kept the energy high and social feeds full.

First up: a glitter-drenched nod to Chappell Roan’s Pink Pony Club. Guests saddled up on a life-size pink pony inside a sparkling disco-themed set. The result? A vibrant, ready-to-share video set to the song that had everyone living their pop star fantasy.

Next, we hit the road—sort of—with a custom Carpool Karaoke setup inside vintage Jeeps from the nearby Classic Car Club. Guests picked their favorite bops from Spotify’s Songs of Summer playlist and belted their hearts out, creating fun, candid content perfect for socials.