Brief

After a decade away, Dos Equis brought back its iconic character, the Most Interesting Man in the World, to captivate a new generation of beer drinkers. The brand needed an experiential activation that could travel to events nationwide—something memorable, shareable, and true to the campaign's legendary "Stay Thirsty" spirit..

Solve

We created an AI-powered photo experience that let guests step into the legend. Using our Solo tablet booth and custom AI software, we transformed each participant into their own version of the Most Interesting Man (or Woman)—complete with the painterly aesthetic and ornate frame of the original iconic portrait. Guests struck their pose, and within seconds, received a museum-quality portrait ready to share across social media.