Brief

As part of the “Made By You” initiative, Converse wanted to highlight their customer’s worn and customized Chucks Taylors.

Solve

We worked with Converse to capture images as part of a larger User Generated Content campaign. We set up photo stations in New York, Los Angeles, Boston and San Francisco, as well as at SXSW in Austin, where loyal customers could bring their favorite pair of Chucks to be photographed. We then composited the images along with the customer’s signature to create artwork that mimicked the global ad campaign.

Customers could also share their own photo via email, SMS or Social media and our automated aggregation engine would turn it into a work of art.