Brief

Aerie, working with our partners at AgenC, came to us for a nostalgic, unmistakably shareable moment to bring to their retail activations. They wanted the timeless magic of the classic photo booth — step in, pull the curtain, hit the button, wait for that strip to slide out — reimagined for the age of social.

Solve

We honored the tradition and pushed it somewhere new. Our new fully-wrapped, Aerie-branded enclosed booth delivers the classic printed photo strip guests know and love — but while they're inside, a hidden video camera captures a behind-the-scenes clip of the whole experience, reactions and all. Every guest walked away with two keepsakes: the timeless strip and a BTS video ready to post.

We took it on its maiden voyage across events in Charleston, SC and Manhattan Beach, CA. The line didn't let up all day — and no matter how a guest walked in, every single one walked out smiling.