Brief

Aerie and our partners at AgenC came to us looking for a nostalgic yet refined photo moment to bring to their retail activations. They wanted something with the timeless appeal of a classic photo booth — step in, pull the curtain, hit the button, wait for that strip to slide out — reimagined for the digital age.

Solve

We honored the tradition and pushed it somewhere new. Our sleek enclosed booth delivered the classic printed photo strip guests know and love — but while they were inside, a hidden video camera captured a behind-the-scenes clip of the whole experience. Every guest walked away with two keepsakes: a timeless photo strip and a BTS video ready to post. A full vinyl wrap tied it all together, transforming the booth into a complete Aerie experience.

We took it on its maiden voyage to events in Charleston, SC and Manhattan Beach, CA. The line didn't let up all day — and no matter how a guest walked in, every single one walked out smiling.