Oh Rihanna … what can we say? Rihanna knows how to party so there's no surprise she had the StudioBooth Array to celebrate the launch of her beauty line, Fenty, during New York Fashion Week. RiRi and her ladies turned the Array into a party of it's own!
IWC made an impression at the Toronto Film Festival with our screen test GIF Booth. We gave everyone a countdown and then let them make their mark. Guests were able to customize their videos by adding in their names to the opening credits.
For the grand opening of Verizon on Market Street, we created a different kind of GIF. This time the subjects were stationary while we added in a spinning basketball that gave everyone a chance to show their skills. StudioBooth is always customizable and when it comes to GIFs, there’s nothing that can’t be done.
American Family Insurance had a 2 week activation at Milwaukee’s Summerfest and we were there with them for the long haul. Our Multiple Exposure Booth used imagery of the American landscape to make abstract StudioBooth portraits.
HBO celebrated the release of it’s documentary The Defiant Ones with an event at Brooklyn Steel that included sets by 2 Chainz and Vince Staples. We had a custom Array setup that created 3D portraits with personalized text overlays. In addition to all the typical digital sharing options, we had posters printed onsite for guests to takeaway.
Our first House 7 activation for Jack Daniel’s was down in New Orleans and after much success the party has carried on across the US. This time it was in our backyard at the Brooklyn Navy Yard where Jack brought a taste of Tennessee and its usual party antics, while StudioBooth brought GIFs with animated backgrounds based on Jack’s different varieties.
After the Canelo vs Golovkin bout in Las Vegas, Hennessy hosted a wrap party for the Golden Boy. We had our GIF Booth on hand to capture the jabs, combos and ducks. Nothing like a good ole 1, 2, 3, 4.
The annual E3 electronics expo was the perfect place for an Atomic Blonde activation. Guests gave their best shot as M16 agents, while the Array captured every angle.