Puma - New York, NY

Puma has been with us since the beginning and we’ve partnered on many great collaborations over the years. This one however is the best yet! Our friends wanted something fresh for their NYC press preview so we created an entirely new concept. We redefined the GIF Booth with a background and foreground animation that changes independent from the image of the guest. Instead of a static background and foreground, the new concept takes on a whole life of its own.