Pepsi x Billboard - New York, NY

Pepsi and Billboard set out to celebrate the 25th anniversary of Michael Jackson’s Bad.  They marked the occasion with a concert at New York City’s Gotham Hall with performances by Ne-Yo, Melanie Fiona and a DJ set from Swizz Beatz.  With the lineup in place they still faced one obstacle, how to bring the King of Pop back to life?  That’s where StudioBooth stepped in and did one better. Not only would we help MJ make an appearance, we’d put fans in the Booth next to him!