Ahead of the season premiere for The Walking Dead, AMC took advantage of Super Bowl week in Atlanta with a premiere party that included everyone from the cast, to NFL players and those in Atlanta’s music scene, including Waka Flocka Flame … how appropriate! We used the flaming bat concept that we first introduced at ComicCon, but this time had a walker on hand to battle.
We set out on a country-wide tour with HBO to find the best skate crews and roller rinks around. With stops in Houston, Atlanta, Philadelphia and Brooklyn, skaters came out to show off their moves and throw down for one special, funky night. Utilizing our Array Bounce, we were in the rink to capture the moves from all angles!
Diesel and Steve Aoki celebrated their new wristwatch collaboration with a special launch at the Diesel store in Soho, hosted by the king of EDM himself. Since this party was all about electronics we wanted a photo activation that would complement the campaign. We had a giant LED wall fabricated that included changing graphics for guests to pose in front of. The results were futuristic portraits to mark the occasion, along with 24x36” prints we made onsite for each of the guests that could have been campaign posters themselves!
Every summer we roll into San Diego for Comicon and some of the maddest photo/video action of the year. StudioBooth took over the 2018 conference with eight activations spread across the city! From 20 camera green screen array booths to flaming animations to Neil deGrasse Tyson’s new show, we pulled out all the stops.
For FOX we put guests on the Simpsons couch, as well as in the Cosmos command center. AMC wanted something a bit more daring, so we gave guests flaming torches to fight off the zombies.
We hit the road with DAZN to capture some hard-hitting boxing fans at matches in Chicago and Boston. This past weekend fans were riled up for the Andrade vs Kautondokwa fight at TD Garden. We captured the all energy with an exploding heavy bag!
Sometimes all the StudioBooth Array needs is a nice sleek background and our fashion lighting! For the iHeartRadio party in Manhattan, we added an animated overlay of iHeart logos to give a little pop!
For the launch of DAZN, a new online sports streaming service, we created animated fight cards using our Greenscreen Array, customizing the text for each match. Fighters, fans and even legendary announcer Michael Buffer, posted up with their best fight stance to mark the occasion. Let's get ready to RUUUUUMBLE!!!
For the Season 2 release of Glow, Netflix wanted to make a mark on Venice Beach. We set up our 360 Array and created a light painting activation that took people from the boardwalk and into a 3-Dimensional experience with their own custom glow!