In case you haven’t heard, The Most Interesting Man in the World embarked on his greatest journey yet, a one-way trip to Mars. To celebrate all that he’s done for Dos XX (and mankind!), we hit the road to bring the mystique of the man and the beer to the people. It was a StudioBooth double whammy as we had a GIF Booth that transported guests to Mars in search of the Mr. Interesting himself and another Booth that included exotic animals and a set that would make him proud.